In this article, we’re going to deal with your lead frustration. Lead frustration is your website’s inability to convert traffic into leads. If your website is doing good in profits, congratulations! If not, then continue reading – this might be what you need after all. There are several ways to market your website with online ads being one of the most common and easiest ways. But if you’re still struggling to make leads, there must be something wrong with your landing page. Part of a successful website is creating an amazing landing page which a website ran a recent post about it.
Your landing page has no value
Have you tried putting yourself in the shoes of a visitor? If not, try it. Seeing things in the perspective of a visitor or buyer makes you realize what you need to do as a seller. A landing page isn’t JUST another page of your website. For one, the landing page is where your visitors spend 100 percent of visit time. It’s a major “make it or break it” decision for them. Try to imagine a smartphone – on the right side you have a high-end type while on the other is a budget type. Which of the two interests you the most? The high-end type. Make sure your landing page has value.
No buts, your landing page is ugly
If you want a visitor to be honest with you, your landing page is straight ugly compared to others. One of the things that matters the most to visitors is pleasing design. It’s not surprising given that more than 50 percent of effective landing pages out there makes use of bright colors and minimal background, as stated in a recent post. Brainstorm and plan design patterns according to the goal of your website. If it’s a shop, highlight what you’re selling. If it’s a service, highlight what you provide. Give it some thought and you might come up with surprising ideas.
You don’t have a call-to-action element
It’s very important to provide your visitors something to do once they get a glimpse of a website. A call-to-action button serves as a door to your services or goods. If you do have a call-to-action element, it’s likely located at the bottom of the page. Placement is key. Make sure it’s placed up front and as much as possible, visible upon accessing the website.
Time to spice up your landing page
Lead frustration is, well, frustrating. Don’t be stuck on what you have right now, identify what you can improve on and build from there. The landing page is crucial to any website regardless of its purpose. If a business owner wishes to be successful in the digital world, take time to create landing pages.
To give you an insight, a blog ran a recent post about 18 amazing landing pages. It breaks down each similar element attributing to the success of the websites. It’s surprising how easy it is to create an effective landing page. Once you give it a try and get used to it, things are easier and faster.