Starting a YouTube channel is easy, atleast when speaking of it as a process. Anyone can create a YouTube channel within a few minutes.
So why do some YouTubers succeed while most others fail?
There is a difference in hard work, of course. Some professionals are simply more ready to put effort into YouTube. They post videos all the time, take out time to interact with their audience, and follow various tips and tricks to grow their viewership and subscriber base.
It is impossible to help those who are not ready to put in the work. However, hard work is not the only determinant for success on YouTube. Even people who put in more hard work than successful YouTubers end up falling short.
This happens due to a lack of knowledge and insight when starting a YouTube channel. No matter what type of video you are creating, if getting a large number of views is your aim, then you need to follow certain guidelines used by others to be well-placed to get more traction.
The YouTube algorithm is very good at suggesting your video content to the correct set of audiences. If you make good content, you can rest assured that the right audience will find you after a period of time. The popularity of YouTube as a platform for marketing and branding has increased to the point that it has become a serious topic of study in most popular digital marketing courses.
In this article, we discuss some basic tips for beginners which help them start their YouTube channel on the right note.
Learn YouTube SEO
SEO has a way of creeping into many parts of digital marketing. YouTube is no exception. YouTube SEO refers to the practice of making videos optimal for discovery on YouTube search. Given the volume of videos on YouTube, it can sometimes be difficult for people to find content on YouTube. So, the onus is on the creators to optimize their video title, description, and tags to match common keywords people tend to search for.
Create CTA Message
They may be cliched, but call-to-action buttons tend to work well. If your aim is to grow subscribers and views, not to mention drive up engagement as well, CTA messages are important. People often perform an action only when the creator in the video tells them to. If they like the video and admire its quality, they will most likely perform the action out of loyalty with the creator.
When starting a YouTube channel, a beginner must do a number of things in order to make sure the channel is best placed to get traction amongst the audience. Given the competitive nature of YouTube and the sheer number of people on the channel, the tips mentioned here can really help readers get a leg up in their quest to get more views and subscribers.
About the Author – This article is written by Gaurav Heera an astute practitioner of digital marketing and the founder of Eduburg. Since its inception in 2008, Edurbug has consistently been ranked at number one for its digital marketing course in Delhi.